Contents
INTRODUCTION..............................................................................................................1
Report Coverage ........................................................................................................................................................... 1
China’s Retail Statistics: A Cautionary Note.......................................................................................................... 1
What Are The Problems With Chinese Retail Data?............................................................................................. 1
What Does All This Mean Practically?.................................................................................................................... 2
Figure A CHINA TOTAL & PER CAPITA RETAIL SALES COMPARED TO OTHER ASIAN
COUNTRIES, 2005......................................................................................................................................................... 3
Other Relevant Reports from Access Asia ............................................................................................................. 6
Abbreviations Used...................................................................................................................................................... 6
Free Online Newsletter and Editorials..................................................................................................................... 8
1 NATIONAL RETAIL MARKET...................................................................................9
1.1 Overview ...................................................................................................................................................................9
1.2 Chinese Retail Statistics: Problems with Methodology..............................................................................10
1.2.1 Chinese Retail Statistics: A Quiet Admission.............................................................................................10
1.2.2 Chinese Retail Statistics: A Problem With Definitions...............................................................................10
1.2.3 Chinese Retail Statistics: China’s Private Sector Hidden.........................................................................11
1.2.4 Chinese Retail Statistics: So, How Big is the Consumer Market? ..........................................................12
1.2.5 Chinese Retail Statistics: The Mythical Chinese Middle Class................................................................13
Table 1.1 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015......14
Table 1.2 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS,
2005/2010/2015.............................................................................................................................................................14
Table 1.3 CONSUMPTION BY MIDDL E AND UPPER INCOME HOUSEHOLDS & % OF TOTAL
HOUSEHOLDS, 1995/2000/2005/2010/2015 ...........................................................................................................15
1.3 Total Retail Market Size ......................................................................................................................................18
1.3.1 Total Market Size: The Total Value of the Retail Market in China..........................................................18