Contents
INTRODUCTION..............................................................................................................1
Report Coverage ........................................................................................................................................................... 1
China’s Retail Statistics: A Cautionary Note.......................................................................................................... 1
What Are The Problems With Chinese Retail Data?............................................................................................. 1
What Does All This Mean Practically?.................................................................................................................... 2
Figure A CHINA TOTAL & PER CAPITA RETAIL SALES COMPARED TO OTHER ASIAN
COUNTRIES, 2005......................................................................................................................................................... 3
Other Relevant Reports from Access Asia ............................................................................................................. 6
Abbreviations Used...................................................................................................................................................... 6
Free Online Newsletter and Editorials..................................................................................................................... 8
1 NATIONAL RETAIL MARKET...................................................................................9
1.1 Overview ...................................................................................................................................................................9
1.2 Chinese Retail Statistics: Problems with Methodology..............................................................................10
1.3 Total Retail Market Size ......................................................................................................................................18
1.4 Retailing in Context .............................................................................................................................................29
1.5 Food and Non-Food Sales .................................................................................................................................52
1.6 Total Food Sales...................................................................................................................................................54
1.7 Urban Food Sales .................................................................................................................................................58
1.8 Rural Food Sales..................................................................................................................................................60
1.9 Total Non-Food Sales..........................................................................................................................................62
1.10 Urban Non-Food Sales......................................................................................................................................67
1.11 Rural Non-Food Sales.......................................................................................................................................70
1.12 Leading Retailers ...............................................................................................................................................74
1.13 Retail Prices.........................................................................................................................................................94
1.14 Outlook ..................................................................................................................................................................97
1.15 Current Issues.................................................................................................................................................. 107
1.16 Seasonal Retail Trends .................................................................................................................................. 125
2 REGIONAL RETAIL MARKETS............................................................................128
2.1 Anhui Province................................................................................................................................................... 129
2.2 Beijing Municipality.......................................................................................................................................... 134
2.3 Chongqing Municipality................................................................................................................................... 141
2.4 Fujian Province .................................................................................................................................................. 146
2.5 Gansu Province.................................................................................................................................................. 152
2.6 Guangdong Province........................................................................................................................................ 157
2.7 Guangxi Zhuang Autonomous Region ......................................................................................................... 165
2.8 Guizhou Province .............................................................................................................................................. 170
2.9 Hainan Province................................................................................................................................................. 174
2.10 Hebei Province................................................................................................................................................. 179
2.11 Heilongjiang Province.................................................................................................................................... 184
2.12 Henan Province................................................................................................................................................ 189
2.13 Hubei Province................................................................................................................................................. 194
2.14 Hunan Province............................................................................................................................................... 199
2.15 Inner Mongolia Autonomous Region .......................................................................................................... 204
2.16 Jiangsu Province............................................................................................................................................. 209
2.17 Jiangxi Province .............................................................................................................................................. 214
2.18 Jilin Province.................................................................................................................................................... 219
2.19 Liaoning Province ........................................................................................................................................... 224
2.20 Ningxia Hui Autonomous Region
................................................................................................................ 230
2.21 Qinghai Province ............................................................................................................................................. 235
2.22 Shaanxi Province ............................................................................................................................................ 239
2.23 Shandong Province ........................................................................................................................................ 244
2.24 Shanghai Municipality.................................................................................................................................... 249
2.25 Shanxi Province............................................................................................................................................... 261
2.26 Sichuan Province ............................................................................................................................................ 266
2.27 Tianjin Mun icipality......................................................................................................................................... 272
2.28 Tibet Autonomous Region............................................................................................................................ 277
2.29 Xinjiang Uygur Autonomous Region.......................................................................................................... 282
2.30 Yunnan Province ............................................................................................................................................. 287
2.31 Zhejiang Province ........................................................................................................................................... 293
2.32 The Key Retail Regions (“Consuming China”) ........................................................................................ 298
3 RETAIL INDUSTRY STRUCTURE .......................................................................311
3.1 Number of Outlets ............................................................................................................................................. 311
3.2 Average Revenue by Outlets.......................................................................................................................... 316
3.3 Retail Industry Personnel................................................................................................................................ 317
3.4 Definitions of China’s Retail Outlet Sectors ............................................................................................... 320
3.5 Total Retail Sector ............................................................................................................................................. 323
3.6 Department Store Sector................................................................................................................................. 332
3.7 Supermarket Sector.......................................................................................................................................... 341
3.8 Specialist Store Sector .................................................................................................................................... 349
3.9 Petrol Station Sector ........................................................................................................................................ 357
3.10 Franchise Sector ............................................................................................................................................. 365
3.11 C-store Sector .................................................................................................................................................. 373
3.12 Warehouse Club Sector................................................................................................................................. 381
3.13 Furniture Store Sector ................................................................................................................................... 384
3.14 Other Store Sector .......................................................................................................................................... 387
3.15 Costs of Retail Operations............................................................................................................................ 388
3.16 Free (Wet) Markets.......................................................................................................................................... 392
4 SWOT ANALYSIS....................................................................................................397
4.1 Strengths ............................................................................................................................................................. 397
4.2 Weaknesses........................................................................................................................................................ 397
4.3 Opportunities...................................................................................................................................................... 398
4.4 Threats.................................................................................................................................................................. 398
APPENDIX: MARKET BACKGROUND..................................................................399