1. What is Research?
Research is simply the process of thoroughly studying and analysing the situational factors surrounding a problem in order to seek out solutions to it.
Process
Problem
Situational factors
Collect, Study and analysis
Solutions
研究是在仔细调查和分析各种情境因素后，找出问题答案的过程。
1. What is Research? (cont'd)
Business research
It is an organised, systematic, data-based, critical, objective, scientific inquiry or investigation into a specific problem or issue with the purpose of finding solutions to it or clarifying it.
通过有组织、系统的、以资料为基础的、批判的、客观的和科学的方式，调查某个特定问题，以找出可以解决问题的方案的过程。
What is research area in marketing ? P.5