Turning positive on Korean banks: We upgrade our view on Korean 
banks/bank-centric FHCs from neutral to overweight relative to the 
KOSPI and MSCI Korea benchmark, based on: (1) our estimate of a 
double-digit growth in PPOP for the next three years; and (2) growing 
confidence that the recent credit down-cycle has hit bottom, and the 
credit cycle will gradually improve over the next couple of years. Our 
top picks in our universe are SFG (Jun-10 PT of W44,000, implying 
34% upside) and SSC (Jun-10 PT of W54,000, implying 32% upside). 
• PPOP likely to grow by 13-14%: We believe the earnings visibility 
part of the equation is quite important for taking long-term positions in 
Korean banks. We expect the aggregate PPOP of banks to grow by 13- 
14% in 2010E and 2011E. A gradual recovery (7bp/year) in NIM across 
the industry (due to the upward trajectory of market-prevailing interest 
rates) as well as more prudent control of overhead costs by banks 
(industry-average cost-to-income ratio to come down to the 51%-level in 
2011E from the 56%-level in 2009E) will lead to double-digit growth in 
PPOP for Korean banks, in our view. 
• End of the credit down-cycle: We forecast Korean banks’ aggregate 
credit costs (measured by provision/loan ratio) to peak in 2009 at 129bp 
and to hover around 100bp in 2010 and 2011 (compared with 90bp for 
2008 and 45bp for 2007). Unsatisfactory deleverage by households as 
well as corporates during the recent down-cycle will be a stumbling 
block for further decline in the credit costs of Korean banks, in our view. 
• Top picks: Together with a pre-emptive capital increase in March this 
year, SFG’s diversified/balanced business portfolio should allow the 
group to keep its leadership position in the industry, and to continue to 
deserve a valuation premium over its peers, in our view. We believe 
Samsung Card’s strategic focus on margin improvement through asset 
re-balancing in the near term and growth in the long term should 
accelerate earnings momentum over the next two years. 
Table of Contents 
Turning positive on Korean banks..........................................2 
Double-digit growth in PPOP for 2010-11...............................7 
Net interest margin...................................................................7 
Operating cost ..........................................................................9 
Credit cycle bottoming out ....................................................11 
Yet, the pace of the credit cycle recovery to be modest...........12 
Risks to our view....................................................................14 
Recapitalization jitters for FHCs are not fully eased yet.........14 
Renewing volume competition might put downward pressure on loan spreads ...15 
Companies 
KB Financial Group................................................................18 
Shinhan Financial Group.......................................................23 
Woori Financial Group...........................................................28 
Hana Financial Group ............................................................33 
Industrial Bank of Korea ........................................................38 
Korea Exchange Bank............................................................43 
Korea regional banks .............................................................48 
Samsung Card ........................................................................60 
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