Table of Contents 
Invitation to invest in pharmaceuticals ........................................... 8 
Bottom-line projections: EPS...................................................... 12 
Estimating gross margins............................................................ 13 
Understanding licensing ............................................................. 14 
M&A.............................................................................................. 16 
Frequently used terms: M&A-related......................................... 18 
Individual companies ...................................................................... 20 
Takeda Pharmaceutical (4502) .................................................... 22 
Astellas Pharma (4503) ................................................................ 24 
Shionogi (4507) ............................................................................ 26 
Mitsubishi Tanabe Pharma (4508) .............................................. 28 
Chugai Pharmaceutical (4519)..................................................... 30 
Eisai (4523).................................................................................... 32 
Ono Pharmaceutical (4528) ......................................................... 34 
Daiichi Sankyo (4568) .................................................................. 36 
Taisho Pharmaceutical (4535) ..................................................... 38 
Kissei Pharmaceutical (4547) ...................................................... 40 
Pharmaceutical industry outlook ................................................... 42 
Domestic sales: top 50 drugs...................................................... 52 
MR numbers: the top 30 companies .......................................... 54 
MR productivity ........................................................................... 55 
Prescription drug approval process ........................................... 56 
Responsible government authorities ......................................... 57 
The drug price system................................................................. 58 
Drugs and drug costs................................................................... 60 
Drug price revisions..................................................................... 62 
NHI drug price revisions and the prescription drug market .... 63 
NHI drug price revisions in ‘08.................................................... 64 
Outlook for NHI drug price revisions in 2010 ............................ 65 
Generic drugs ............................................................................... 66 
OTC drugs..................................................................................... 68 
Kampo (Chinese herbal medicine).............................................. 72 
The US market ................................................................................. 77 
The US market (1): US healthcare reform ..................................... 78 
The US market (2): Medicare ...................................................... 79 
The US market (3): Japanese firms’ products ........................... 80 
The US market (4): Patents ......................................................... 81 
The US market (5): Generics ....................................................... 84 
The US market (6): IMS data....................................................... 85 
Understanding pharmaceuticals: Vocabulary............................. 103 
Pharmaceutical nomenclature .................................................. 104 
Agonists and antagonists.......................................................... 105 
Molecular-targeted treatments .................................................. 106 
RNAi and Aptamers ................................................................... 108 
AIDS (Acquired Immunodeficiency Syndrome) ...................... 110 
Vaccines...................................................................................... 112 
RA treatments: Biologics........................................................... 114 
Proton pump inhibitors (PPI) .................................................... 115 
Alzheimer’s drugs ...................................................................... 116 
Osteoporosis .............................................................................. 118 
Angiotensin II receptor blockers (ARB).................................... 120 
Anti-diabetic drugs .................................................................... 122 
Glitazone drugs (TZD)................................................................ 124 
Gliptin drugs............................................................................... 125 
Hyperlipidemia treatments ....................................................... 126 
Arterial thrombosis.................................................................... 128 
Venous thrombosis.................................................................... 130 
Glycoengineering....................................................................... 132 
Influenza ..................................................................................... 134 
Frequently used terms .................................................................. 137 
Frequently used terms: Clinical trials....................................... 138 
Frequently used terms: Clinical trials (continuation 1)........... 140 
Frequently used terms (continuation 2) ...................................... 142 
Frequently used terms: Pharmacokinetics (PK) ...................... 144 
Frequently used terms: Drugs .................................................. 146 
Frequently used terms: Side effects..................................... 148 
Frequently used terms: Statistics............................................. 150 
Frequently used terms: Miscellaneous .................................... 152 
Abbreviations and acronyms........................................................ 159 
Calendar ......................................................................................... 170 
In closing ........................................................................................ 171 
About the Authors ..................................................................... 172 
Staying healthy .......................................................................... 174  |