Commodity generics 
markets offer opportunity: 
the US 
 We project that the US generics market will continue to grow at a 
mid-single digit CAGR through 2012, with price declines more 
than offset by patent expiries and increased utilization 
 We believe that globally diversified, vertically integrated 
companies with a large sales base can extract decent (mid-20s) 
margins from the US commodity generics business 
 In our view, these trends of modest growth and profitability, with 
the right cost structure, are generally applicable to commodity 
generics markets 
Summary 
Our analysis of the US generics market suggests 
that this market should grow at mid-single digits 
in the medium-term and remain an attractive focus 
for globally diversified, vertically integrated 
companies with a large sales base. The key 
conclusions of our analysis are: 
1 The market should continue to grow in the 
mid-single digits in the medium-term 
(through 2012) driven primarily by patent 
expiries and generic utilization 
2 Pricing declines should continue at the 5-10% 
annual level given the market structure and its 
ongoing attractiveness to globally diversified 
vertically integrated companies with a large 
sales base 
3 Operating margins calculated for the US 
commodity generics (excluding exclusive 
launches, authorized generics and 
specialty/proprietary products) business of 
historically US focussed companies is 
applicable only to companies that derive the 
majority of their sales from the US market 
and are not vertically integrated to an 
appreciable extent 
4 Globally diversified, vertically-integrated 
companies with a large sales base can extract 
respectable operating margins (we estimate 
around mid-20s) from the US commodity 
generics business 
目录 
Commodity generics markets 
offer opportunity: the US 8 
Branded generics markets are 
promising and in transition: 
CEE and CIS 19 
Managing the transition will 
decide the winners 33 
Company profiles 45 
Teva Pharmaceutical 46 
Novartis 51 
Hikma 55 
STADA Arzneimittel 60 
Gedeon Richter 64 
Sun Pharmaceuticals 71 
Dr. Reddy’s 77 
Cipla 81 
Disclosure appendix 88 
Disclaimer 91  |