麦肯锡2008年中国年度消费调查报告

The speed of change in China can be breathtaking. Consumer goods companies trying to keep pace
 can easily lose sight of the big picture as they focus on operational necessities. But failing to understand
 the ever-changing dynamics of this market can all too quickly result in being left behind, and the price
 to get back at the front of the race may be cripplingly high.

Mckinsey & COmpany's China Consumer Center has interviewed about 5,000 to 6,000 consumers annually
 since 2005, providing the broadest and deepest overview of consumer attitudes and behavior in China. Our
sample is representative of 90 percent of China's GDP, 80 percent of its disposable income, and 60 percent
 of its population, with in-depth views across city tiers, income groups, ages, and regions. The findings from this
survey are also available through the Insights China by Mckinsey service line:
http://insightschina.bymckinsey.com