Table of contents
Preface 5
Executive summary 9
1. Introduction: The Bird of Gold flies again 19
2. The quadrupling of Indian consumption, 2006–2025 39
3. The future development of the urban market 63
4. The future development of the rural market 79
5. How consumption patterns will change 93
6. Opportunities and challenges 103
Appendices
A. Forecasts and analyses by consumption category 113
B. Detailed description of the MGI India Consumer
Demand Model 163
Bibliography 189