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Morgan Stanley对阿里巴巴的深度分析报告

文件格式:Pdf 可复制性:可复制 TAG标签: 深度 Morgan Stanley 阿里巴巴 点击次数: 更新时间:2009-10-28 09:25
介绍

Alibaba – Helping Create a Flatter World for Global Trade................................................7

Investment Positives..........................................................................................................11

1 - Seizing the ‘Sweet Spot’ of China’s SME Growth..................................................11

2 - A ‘One-Stop Shop’ for SMEs...................................................................................12

3 - Customer Expansion Driven by ‘Snowballing Effect’...........................14

4 - Robust Financial Upswing.................................................................................15

5 - Strong Culture DNA...........................................................................................17

6 - Tier-1 Management Team.................................................................................18

7 - Turning Manpower into Core Assets................................................................18

8 - Extensive and Efficient Direct Sales Network.....................................................19

9 - Synergies with Sister Companies........................................................................20

10 - Developing the Blueprint for Alibaba 2.0...........................................................21

Investment Concerns................................................................................................23

1 – Ongoing Customer Turnover.............................................................................23

2 - Rapid Expansion May Lead to Culture Dilution....................................................23

3 - Will Alibaba Need to Help Out Its Little Sisters?....................................................24

4 - Competition on Multiple Fronts.............................................................................24

5 – Macro Forces May Induce Export Volatility.........................................................26

6 - Regulatory Risk May Rock the Market..................................................................28

7 - Litigation Risk - A Nonmaterial Reality?................................................................29

Valuation and Rating...................................................................................................30

Financial Projections...................................................................................................35

Alibaba’s Service Portfolio – Providing ‘Picks and Shovels’ for SMEs.................52

Basic Products and Services.........................................................................................52

Services and Products for Paying Members..................................................................56

Alibaba’s SME Customers: Who Are They?................................................................57

International Marketplace...............................................................................................57

ChinaMarketplace...........................................................................................................57

Alibaba – What Value Does It Bring to Customers?......................................................59

China’s B2B Industry – Creating the Online Marketplace for SMEs............................60

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