| FINANCIALS 2009Riding wild horses
 • In Global Financial Sector: Strategy – through a glass
 darkly (19 December 2008) we suggest stabilisation of UK
 economic data may come in 2010. This could mean a more
 positive outlook emerges at the end of the year.
 • However, for those still of a defensive mindset, an
 improving rating environment is still seen as an
 opportunity for Lloyd’s market and reinsurance stocks.
 • Our central economic scenario would mean 2009 is still
 going to be a hard road for the general financials sector.
 In the small cap arena, we continue to focus on longterm
 savings trends as a driver of growth.
 TABLE OF CONTENTS
 Executive summary .............................................................................................................6
 Valuation .............................................................................................................................11
 Investment priorities..........................................................................................................13
 Deflation.............................................................................................................................17
 Catalysts for 2009 ..............................................................................................................19
 Our strategic view...........................................................................................................................19
 Potential triggers .............................................................................................................................21
 Rating changes ..................................................................................................................27
 Summary ........................................................................................................................................28
 Paragon..........................................................................................................................................29
 Fairpoint .........................................................................................................................................30
 Tenon Group ..................................................................................................................................31
 PayPoint .........................................................................................................................................32
 Moneysupermarket.com..................................................................................................................33
 Collins Stewart ...............................................................................................................................34
 Liontrust Asset Management...........................................................................................................35
 Blue Oar .........................................................................................................................................36
 Cavanagh.......................................................................................................................................37
 Sector summaries..............................................................................................................39
 Asset management .........................................................................................................................40
 Brokers ...........................................................................................................................................44
 Lloyd’s vehicles ...............................................................................................................................53
 Credit finance .................................................................................................................................56
 UK personal financial advice ...........................................................................................................59
 Companies.........................................................................................................................61Aberdeen Asset Management Outperform ..................................................................................62
 Advent Capital In Line .................................................................................................................64
 Ambrian Capital In Line ...............................................................................................................66
 Arbuthnot Banking Underperform................................................................................................68
 Arden Partners In Line.................................................................................................................70
 Ashmore Outperform.................................................................................................................72
 Beazley In Line...........................................................................................................................74
 Begbies Traynor Outperform .......................................................................................................76
 BlueBay Asset Management In Line............................................................................................78
 Blue Oar Underperform.............................................................................................................80
 Brewin Dolphin Outperform.........................................................................................................82
 Brit Insurance Underperform.......................................................................................................84
 Brooks Macdonald In Line ...........................................................................................................86
 Canaccord Capital In Line ...........................................................................................................88
 Catlin Outperform.......................................................................................................................90
 Cattles Underperform ................................................................................................................92
 Cavanagh Underperform.............................................................................................................94
 Cenkos In Line...........................................................................................................................96
 Charles Stanley Underperform....................................................................................................98
 Chaucer Underperform...........................................................................................................100
 Close Brothers Underperform....................................................................................................102
 Collins Stewart In Line...............................................................................................................104
 Daniel Stewart Underperform ....................................................................................................106
 Davenham Underperform.......................................................................................................108
 Evolution Outperform...............................................................................................................110
 F&C Asset Management In Line................................................................................................112
 Fairpoint In Line ......................................................................................................................114
 Hansard Global Outperform ......................................................................................................116
 Hargreaves Lansdown Outperform............................................................................................118
 Henderson Group Outperform...................................................................................................120
 Hiscox In Line..........................................................................................................................122
 IFG Group Outperform...........................................................................................................124
 IG Group In Line ......................................................................................................................126Intermediate Capital In Line.......................................................................................................128
 International Personal Finance Underperform ...........................................................................130
 Invista Real Estate In Line.........................................................................................................132
 Lancashire Holdings Outperform ...............................................................................................134
 Libertas Capital Underperform...................................................................................................136
 Lighthouse Underperform .......................................................................................................138
 Liontrust Asset Management Underperform..............................................................................140
 Mattioli Woods Underperform ....................................................................................................142
 Moneysupermarket.com In Line ................................................................................................144
 Neovia Outperform ..................................................................................................................146
 Numis Outperform ..................................................................................................................148
 Panmure Gordon In Line ...........................................................................................................150
 Paragon Outperform...............................................................................................................152
 PayPoint In Line ......................................................................................................................154
 Polar Capital In Line ..................................................................................................................156
 Provident Financial Underperform .............................................................................................158
 RAB Capital In Line...................................................................................................................160
 Rathbone Brothers Outperform .................................................................................................162
 Rensburg Sheppards Outperform..............................................................................................164
 Shore Capital Outperform..........................................................................................................166
 St James’s Place Underperform................................................................................................168
 STM Group In Line...................................................................................................................170
 Tenon Group In Line..................................................................................................................172
 Tullett Prebon Outperform.........................................................................................................174
 WH Ireland Underperform .......................................................................................................176
 Disclosure information....................................................................................................178
 Advent Capital (Holdings) plc, Ambrian Capital plc, Canaccord Capital plc and Hansard Global plc are
 corporate broking clients of Fox-Pitt, Kelton Limited. All information contained within this document in
 relation to Advent Capital (Holdings) plc, Canaccord Capital plc and Hansard Global plc is a marketing
 communication. It has been prepared in accordance with the FSA Conduct of Business Sourcebook
 Rules (COBS 12.3.2) concerning the promotion of investment research independence and is also not
 subject to any prohibition on dealing ahead of the dissemination of investment research.
 EXECUTIVE SUMMARYAlthough our central economic outlook does provide hope for an equity market rally
 towards the end of 2009, the underlying economic risks remain for the UK at least until
 2010. This means we continue to reposition our stance on the small & mid cap
 financials looking for positive drivers of value longer out but remaining cautious about
 deflation.
 Four major research studies in the last three months set out this perspective. We
 continue to feature our defensive stance on the non-life insurance sector in particular.
 Lloyd’s Vehicles: A shelter in hard time’ (6 November, 2008) highlighted the risk
 management and portfolio diversification factors that combine with improving
 insurance cycle prospects to make this an area of focus in small and mid cap
 financials. Our more recent study of the sector, Lloyd’s Vehicles: Preparing for a deep
 freeze and the hothouse (22 January), however, points to how our central economic
 case could relieve some of the need to seek defensive shelters on a longer view and
 we are hopeful that the hardening insurance cycle could lead to some rerating
 particularly for Catlin and Lancashire Holdings.
 In the meantime, the capital strength of the Lloyd’s vehicles provides a bastion in the
 current market. We also think UK Personal Financial Advice: We come with nothing,
 we leave only with love (13 November, 2008) highlighted the long-term drivers in the
 UK savings market suggesting that deleveraging has some long-term healthy effects
 benefiting stocks in this subsector. While not as defensive an option as the Lloyd’s
 vehicles, the high levels of recurring revenues in parts of this subsector provide some
 downside protection and lead us to highlight the value dynamic that would arise from
 our central strategy assumptions of a recovery in sentiment in the US and the UK.
 European General Financials: Sector focus – hope springs eternal (28 January) also
 repositions ratings among the larger market capitalised companies in the general
 financials sector for a return to confidence in equity markets at the end of 2009. This
 analyses the impact on investment priorities in the sector from our central economic
 thesis set out in Global Financial Sector: Strategy – through a glass darkly (19
 December 2008). This strikes an optimistic note seeing key economic variables
 reporting stabilisation by 4Q09 in the US, which could mean the market begins to focus
 on a more positive outcome for 2010, even in the UK. We see this as creating a case
 to revisit the asset management subsector once the up and coming results season is
 out of the way and to consider the best positioned stockbroking models. The end result
 is that the balance of ratings in the general financials sector now perhaps surprisingly
 favours those stocks with equity market gearing. Indeed, as set out in Figure 2, we
 have shifted the balance of our ratings away from those stocks that have direct
 exposure to the economic cycle because we think earnings risks remain in the
 ascendant.
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