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Looking ahead to the "Day After Tomorrow"
On the other side of the current financial market turmoil, we see the global
landscape shifting dramatically. We see long-lasting implications from today’s
events that will change the shape of many industries. Most notably, we expect
credit availability to be tighter for the foreseeable future, muting the shape of a
consumer recovery over the intermediate term. Meanwhile, the continued BRICs
ascent is gradually shifting the center of gravity away from the OECD countries,
increasing the role and relevance of the emerging market’s consumer. In this
report, we discuss implications for the consumer once the dust settles.
A new consumer emerges worldwide...
The face of the global consumer is changing. Our report assesses how consumerdriven
industries are positioned to deal with two customers – first, the new US
consumer, who is constrained by a higher savings rate and tighter credit and,
second, the emerging market consumer, rising from within a burgeoning middle
class in the BRICs and N-11 countries.