Table of Contents

1. General Concepts and Objectives of Factor Analysis

2.Historical Perspective

3.The common factor model in the population

4.The common factor model in the sample

5.Issues in selecting observations and attributes

6.Designing and conductiong factor analytic studies

7.Introduction to exploratory factor analysis

8.Factor extraction by matrix factoring techniques

9.Factor extraction using loss functions

10.Factor transformations:graphical rotation

11.Factor transformations:analytical rotation

12.Factor opterations for multiple data