Contents
Preface ix
Acknowledgments xvii
PART ONE
Introduction to the Practical Application of Behavioral Finance
CHAPTER 1 What Is Behavioral Finance? 3
CHAPTER 2 The History of Behavioral Finance Micro 19
CHAPTER 3 Incorporating Investor Behavior into the Asset
Allocation Process 39
PART TWO
Investor Biases Defined and Illustrated
CHAPTER 4 Overconfidence Bias 51
CHAPTER 5 Representativeness Bias 62
CHAPTER 6 Anchoring and Adjustment Bias 75
CHAPTER 7 Cognitive Dissonance Bias 83
CHAPTER 8 Availability Bias 94
CHAPTER 9 Self-Attribution Bias 104
CHAPTER 10 Illusion of Control Bias 111
CHAPTER 11 Conservatism Bias 119
CHAPTER 12 Ambiguity Aversion Bias 129
CHAPTER 13 Endowment Bias 139
CHAPTER 14 Self-Control Bias 150
CHAPTER 15 Optimism Bias 163
CHAPTER 16 Mental Accounting Bias 171
CHAPTER 17 Confirmation Bias 187
CHAPTER 18 Hindsight Bias 199
CHAPTER 19 Loss Aversion Bias 208
CHAPTER 20 Recency Bias 216
CHAPTER 21 Regret Aversion Bias 227
CHAPTER 22 Framing Bias 237
CHAPTER 23 Status Quo Bias 248
PART THREE
Case Studies
CHAPTER 24 Case Studies 257
PART FOUR
Special Topics in Practical Application of Behavioral Finance
CHAPTER 25 Gender, Personality Type, and Investor Behavior 271
CHAPTER 26 Investor Personality Types 282
CHAPTER 27 Neuroeconomics: The Next Frontier for Explaining
Investor Behavior 295
Notes 303
Index 311

About the Author 318