2010年5月中国体育运动用品行业研究报告

本文来自: 人大经济论坛 行业分析 版，详细出处参考：http://www.pinggu.org/bbs/viewthread.php?tid=800828&page=1&fromuid=740722
China Sporting Goods Sector
SECTOR REVIEW
Making healthy choices into 2011
■ Five-Factor Evaluation Model for Chinese sports brands. We evaluate
the relative strengths and weaknesses of Chinese sports brands by their:
1) branding and marketing resources; 2) ability to differentiate themselves;
3) market penetration strength; 4) financial management and control;
5) corporate and organisational structure. Our evaluation shows that while
concerns over retail store overcapacity, foreign competition, crisis
management (in the event of inventory bottlenecks) and financial leverage to
distribution channels are not unwarranted, they could be excessive and
therefore understate the value of selected sports proxies.

本文来自: 人大经济论坛 行业分析 版，详细出处参考：http://www.pinggu.org/bbs/viewthread.php?tid=800828&page=1&fromuid=740722