Investment Appraisal   (投资估价) by Ken Langdon

共119 页 PDF文件格式

 Fast track route to mastering the skills needed for evaluating return on investment
 Covers the key areas of return on investment, from cost benefit
    analysis and risk analysis to accounting techniques and the balanced scorecard
 Examples and lessons from some of the world’s most
    successful businesses, including oil and telecommunications giants,
   and ideas from the smartest thinkers, including Mack Hanan and Warren Buffet
 Includes a glossary of key concepts and a comprehensive resources guide

Contents
Introduction to ExpressExec v
05.04.01 Introduction 1
05.04.02 Definition of Terms: What is Return on
Investment? 5
05.04.03 Evolution of Return on Investment 17
05.04.04 The E-Dimension 29
05.04.05 The Global Dimension 35
05.04.06 The State of the Art 43
05.04.07 In Practice: Three Examples 59
05.04.08 Key Concepts and Thinkers 81
05.04.09 Resources 91
05.04.10 Ten Steps to Evaluating Return on Investment 97
Frequently Asked Questions (FAQs) 119