Asia: 2H09 Outlook 
Pricing in a V; Earnings Are Now the Key 
Market valuations back at historical average – On P/BV, Asia ex-Japan is trading at 
a multiple (1.7x) that historically has taken two years to reach post a recovery. In 
other words, the market is pricing in a V-shaped recovery (forget L or U). Likewise, 
analyst forecasts suggest an earnings decline lasting a mere one year – a Vshaped 
earnings rebound. With a V already priced in, economies and earnings will 
have to surprise positively for markets to make further substantial headway. A 
P/BV of 1.4x is more in keeping with both ROE and prior recoveries. At that level, 
it would be time to double up. 
Dividend yield does well out of a recession – The desire to buy growth is greater 
than the desire to buy yield. Yet coming out of recessions, buying yield delivers 
better returns than going for growth, as it equals beaten-down stocks, 
cyclicals/tech, real estate and banks. Growth starts beating yield towards the end 
of the market cycle. But that’s a long way off, in our view. 
North Asia over South Asia – Stronger growth prospects, better earnings revisions 
and attractive valuations push us in the direction of North Asia. Also, it reflects 
our sector preferences. If you are overweight tech, it is north Asia. If you are 
overweight banks, it’s more North than South. Telecoms are the exception to the 
rule. We continue to have a value tilt through large caps, whose size and 
oligopolistic tendencies give them better pricing power and more stable cash 
flows. 
Dear Client 
Welcome to the mid-year Asia/Pacific Road Ahead, in which our strategists and 
sector analysts chart the investment landscape as they see it over the second half 
of 2009. 
In May, we were proud and delighted to learn that Citi Investment Research and 
Analysis (CIRA) ranked #1 for Asia Pacific in both the weighted and un-weighted 
surveys conducted by Institutional Investor. In terms of stock picking and earnings 
modelling, as evaluated by Starmine, CIRA was the only broker globally to be 
ranked top 3 in each of the regions measured – Asia, Europe and the US. 
While it is always heartening to receive such recognition from the client base that 
we serve, we are under no illusions that we need to be as adaptive and dynamic as 
the markets we cover. In this latest edition of the Road Ahead, we offer a genuinely 
pan-Asian investment perspective, with full contributions by our Australia and 
Japan strategists and analysts. Also as part of our quest for alpha, our top-down 
coverage is expanded with the inclusion of standalone sections by our Technicals 
and Derivatives analysts. 
Never has the need for an integrated regional (and, indeed, global) perspective 
been starker, in my view. In the past few months, our analyst teams have 
collaborated to offer an informed analysis of cross-border deals and developments 
that had investment ramifications beyond the headline news. Deals such as Bharti- 
MTN, Ranbaxy-Daiichi Sankyo, Rio-Chinalco and Kirin-Lion Nathan. As will become 
clearer over the next few months, we have a new initiative underway that sets a 
globally consistent framework for better coordinating and leveraging our industry 
research. 
Part of our client-service commitment is providing structured forums in which 
investors can enjoy unrivalled access to Corporate Asia's key decision-makers. At 
the end of June, we again hosted our India Investor Conference, the largest of its 
type in India (attended by more than 400 investors and 75 corporates). Just as 
ambitious are the Taiwan and Greater China investor conferences that are being 
held in Taipei (October 12-13) and Beijing (October 14-16). I hope to see many of 
you there. 
As ever, the aim of this issue of the Road Ahead is to provide a thought- and action-provoking roadmap to investing in 
Asia's equity markets in the next six months and beyond. Please feel free to share with me any thoughts you have on how 
we can make it as relevant as possible to the investment process in pan-Asia. 
目录 
Regional / Macro Strategy 5 
Asia ex-Japan Equity Strategy 7 
Economics 17 
Quants 27 
Derivatives / Multi Strategy 33 
Technical Analysis 39 
Country Strategy 47 
Australia 49 
China 53 
Hong Kong 57 
India 61 
Indonesia 65 
Japan 69 
Korea 73 
Malaysia 77 
Singapore 81 
Taiwan 87 
Thailand 91 
Sector Strategy 95 
Autos & Auto Parts 97 
Banks 101 
Chemicals 107 
Conglomerates 111 
Consumer 115 
Education Services 119 
Gaming 123 
Healthcare 127 
Insurance 131 
Internet & Media 135 
IT Services 139 
Metals & Mining 143 
Oil & Gas 147 
Online Gaming 151 
Property 157 
Semiconductors & TFT-LCDs 161 
Small/Mid-Caps 165 
Tech Hardware 169 
Telecoms 171 
Transportation 175 
Utilities 179 
Appendix A-1 185 
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