We include comprehensive historical statistics and projections relevant to U.S. and
global advertising.
􀂄 We break down advertising expenditures by geographic region, media, industry,
major advertisers, brands, and key events.
􀂄 The expanded online advertising section includes ad spend by region, format,
category, and major advertisers. We also break down search advertising share by
leading portals.
􀂄 We offer detailed information on advertising companies, their agency networks, and
diversified marketing specialists.

U.S. Advertising Expenditures ..................................................................................................................................9
Exhibit 1. Advertising & Marketing Services — U.S. Outlook Summary, 2000-2005E ................................10
Exhibit 2. Advertising & Marketing Services — The Outlook for 2005 U.S. Advertising .............................11
Exhibit 3. Change in U.S. Advertising Media Mix, 1970-2004E ....................................................................11
Exhibit 4. Ad Spend by Media, 1970-2005E...................................................................................................12
Exhibit 5. 2004 U.S. Advertising Growth by Medium ....................................................................................13
Exhibit 6. U.S. Advertising Expenditure by Media, 1Q 2003- First 9 Months 2004.......................................13
Exhibit 7. U.S. Advertising Expenditure by Media, First 9 Months by Quarter, 1Q 2003-3Q 2004...............14
Exhibit 8. U.S. Advertising Expenditure by Medium, 1999-2007E ................................................................14
Exhibit 9. North America Advertising Expenditure by Medium, 1999-2007E ...............................................15
Exhibit 10. U.S. Ad Market by Medium, 1999-2008E ......................................................................................15
Exhibit 11. U.S. Ad Market Growth by Medium, 1999-2008E.........................................................................15
Exhibit 12. Advertising & Marketing Services — U.S. Advertising Expenditure Versus Nominal GDP
Growth, 1970-2005E ...................................................................................................................................16