Business in the world of water-WBCSD Water Scenarios to 2025

Foreword: The WBCSD Water Scenario Project 4
Business in the World of Water 9
The H2O Scenarios – An Overview of Different Imagined Futures 15
The Scenarios H – Hydro 17
2 – Rivers 27
O – Ocean 35
Navigating with the WBCSD Water Scenarios 43
Glossary 47
References 48
List of Boxes, Figures, and Tables
Scenarios Are Not Forecasts 6
WBCSD Scenario-Building Process 7
The Global Water Challenge 8
Legacies 12
A Scenario Overview 16
Urbanization and Water Stress 18
Water and Energy 18
China Water Facts 20
Global Water Remedies 22
Options for Water Effi ciency 24
Emerging Middle-Class Lifestyles and Cultural Norms 30
Water Reallocation: Political vs. Market-Based Models 32
Africa and Water 32
Water Wars: Is Confl ict Inevitable? 33
Coastal Cities and the Rise of the Sea 39
Virtual Water Flows in Traded Crops 40
The Water Ladder 41
Managing the Panama Canal 42
What Business Can Do 45
Which Water? What Actions? 46